Bring Back the Bees – Roadmap

Map

This large format diagram was created to illustrate the portion of the campaign that would involve a tour of Canada promoting the ‘Bring Back the Bees’ concept. The distribution of free packs of wildflower seeds formed a key part of the campaign.

Client: General Mills/Honey Nut Cheerios (pitch)
Date: December 6, 2015
beehicle_roadmap_diagram